2011年10月13日 星期四

In a Private Light: Diana Walker’s Photos of Steve Jobs

從以下的一些照片剪影中,Steve Jobs 給我的感覺不像台灣一般高科技的老闆。

我想Steve Jobs 之所以在產品成功之處,應該是他本身也很投入參與產品開發。

台灣的高科技老闆(至少我碰過或接觸過的),大部分都是屬於那一種頂多實驗室晃一圈,

看似不太敢待太久...一份生怕給工程師吐嘈的樣子。

雖然有許多台灣高科技老闆也是搞技術出身的,但好像公司一IPO或規模一有所調整,

他們就好像忘了自己了...搞得雜務太多...還有時間搞花邊新聞?!

現在台灣有很多公司也開始要學Steve Jobs 那一種產品發表會的那一套行銷。

但總覺得沒像Steve Jobs 那般對於自家產品的那一種熟悉感。

或許,台灣的老闆多多少少都有點好大喜功,產品線搞得太廣、太雜...

而失焦而無法專注的把該有的事情做好。

Apple 已經是一家大型國際知名公司,人才濟濟...Steve Jobs 大可不必事事親恭。

但我們看到的不只是一位超級產品推銷業務員而已,而是一位真正願意實際參與

自己所鍾愛的產品開發過程...所以,在我們探討人家那一種產品觀念時,

我們是不是也該想一想我們台灣高科技界的這些老闆的行為模式?!

如果不是如此的思維模式,那您怎麼會重視實驗室裡的那些工程師們的創意呢?!

您當然是:現在流行什麼就成立什麼計畫?!不高興,大筆一揮...大家回家吃自己。

這才是我們真正比不上人家的地方。

什麼市場?!或是產品觀念?!那都是表面大家都可以拿出來公開討論的東西啊。

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I first met Steve Jobs on a photo shoot for TIME in 1982. I had no idea that he was going to be my friend or that he was going to be this incredible genius — a part of all our lives, in what we do and what we see. He was speaking to a group of Stanford students in a dorm living room, and it was hard to photograph him there and not be in the way. You had to have light, and I was creeping around. But he was game. I asked him to stand on top of an Apple sign, and he did it. I asked him to stand in front of an Apple cutout (which ended up on the cover of Fortune magazine), and he did that too. I thought, This is you. This is who you are.

He was so much fun because he was so quick — he was such a fast study. You showed him anything and he could get it in a second. I was always fascinated by his design sense. It was wonderful because he liked my pictures.

I really will miss his inventiveness, his ideas, his eyes — and how bright he was all over. He had some kind of electricity about him. He was very, very focused in the office. He demanded a lot of the people who worked for him. I’m sure Steve wasn’t the easiest person to work for, but what a fascinating person to work for.

Diana Walker was TIME’s White House photographer for 20 years, where she captured intimate moments with five Presidents. 

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