從以下的一些照片剪影中,Steve Jobs 給我的感覺不像台灣一般高科技的老闆。
我想Steve Jobs 之所以在產品成功之處,應該是他本身也很投入參與產品開發。
台灣的高科技老闆(至少我碰過或接觸過的),大部分都是屬於那一種頂多實驗室晃一圈,
看似不太敢待太久...一份生怕給工程師吐嘈的樣子。
雖然有許多台灣高科技老闆也是搞技術出身的,但好像公司一IPO或規模一有所調整,
他們就好像忘了自己了...搞得雜務太多...還有時間搞花邊新聞?!
現在台灣有很多公司也開始要學Steve Jobs 那一種產品發表會的那一套行銷。
但總覺得沒像Steve Jobs 那般對於自家產品的那一種熟悉感。
或許,台灣的老闆多多少少都有點好大喜功,產品線搞得太廣、太雜...
而失焦而無法專注的把該有的事情做好。
Apple 已經是一家大型國際知名公司,人才濟濟...Steve Jobs 大可不必事事親恭。
但我們看到的不只是一位超級產品推銷業務員而已,而是一位真正願意實際參與
自己所鍾愛的產品開發過程...所以,在我們探討人家那一種產品觀念時,
我們是不是也該想一想我們台灣高科技界的這些老闆的行為模式?!
如果不是如此的思維模式,那您怎麼會重視實驗室裡的那些工程師們的創意呢?!
您當然是:現在流行什麼就成立什麼計畫?!不高興,大筆一揮...大家回家吃自己。
這才是我們真正比不上人家的地方。
什麼市場?!或是產品觀念?!那都是表面大家都可以拿出來公開討論的東西啊。
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I first met Steve Jobs on a photo shoot for TIME in 1982. I had no idea that he was going to be my friend or that he was going to be this incredible genius — a part of all our lives, in what we do and what we see. He was speaking to a group of Stanford students in a dorm living room, and it was hard to photograph him there and not be in the way. You had to have light, and I was creeping around. But he was game. I asked him to stand on top of an Apple sign, and he did it. I asked him to stand in front of an Apple cutout (which ended up on the cover of Fortune magazine), and he did that too. I thought, This is you. This is who you are.
He was so much fun because he was so quick — he was such a fast study. You showed him anything and he could get it in a second. I was always fascinated by his design sense. It was wonderful because he liked my pictures.
I really will miss his inventiveness, his ideas, his eyes — and how bright he was all over. He had some kind of electricity about him. He was very, very focused in the office. He demanded a lot of the people who worked for him. I’m sure Steve wasn’t the easiest person to work for, but what a fascinating person to work for.
Diana Walker was TIME’s White House photographer for 20 years, where she captured intimate moments with five Presidents.
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