惠普平板難賣 BestBuy不滿

真是傷腦筋啦。

您看以下國外報導的讀者回應最直接：

"Unless someone can break out of the "me too" pack and innovate, Apple will lockdown its marketshare here just like it did with the portable music market."

...

不知道這個東西是國內那個業者代工的...不知當初還因此代工消息帶動多少股價上漲？！

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惠普平板難賣 BestBuy不滿

2011-08-18

• 工商時報
• 【記者詹子嫻、楊玟欣／台北報導】

    　平板電腦市場難以突破蘋果防線，連全球最大電腦品牌惠普（HP）也吃鱉。外電報導，美國零售通路BestBuy向惠普進了27萬台平板電腦TouchPad，但僅售出2萬5,000台，銷售率不到10％，引發BestBuy不滿，品牌PC業者進軍平板失利的個案再添一樁。

    　由於惠普將在周四（8/18）公布第3季財報，預料將牽動台灣NB產業下半年展望，包括英業達、鴻海、緯創、廣達等代工廠都將與之連動。

    　惠普在推出平板電腦前，市場就傳出惠普對於平板市場相當有信心，鋪貨態度積極，當時對供應商下達每月平均出貨量從20~30萬台拉高到40~45萬台的目標。

    　不過6月開賣後，成績並不理想，國外科技網站AllThingsD引述BestBuy人員說法，BestBuy向惠普進了27萬台TouchPad，銷售率卻低於10％，加上惠普不願意支付庫存費用和商品上架費，令BestBuy大為光火，要求惠普將庫存拿回去。

    　惠普平板採用自家webOS作業系統，其中9.7吋TouchPad 16G在美國售價499.99美元，32GB售價599.99美元，卻屢次傳出降價消息，AllThingsD指出，開始銷售時通路就祭出50美元的折扣，之後在Costco大賣場更打出100美元折扣，現在降價100美元已成常態。

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惠普TouchPad銷量太差導致 BESTBUY 要求退貨

2011-08-17 13:00

新浪科技訊 8月17日消息，據美國科技博客AllThingsD報導，由於目前未售出的惠普TouchPad平板電腦超過20萬台， BESTBUY 已經威脅將它們退回給惠普。

　　為了避免退貨事件的發生，惠普一名高管計劃飛往明尼蘇達州 BESTBUY 總部安撫這家零售巨頭。

　　據悉 BESTBUY 已經接到了惠普27萬台TouchPad，但是現在只賣出了2.5萬台或者少於其存貨的10%。

　　 BESTBUY 不希望這些未出售的存貨占據貨架空間，並要求惠普將這些平板電腦收回。為此，惠普全球執行副總裁托德‧布拉德利(Todd Bradley)或另一名高管計劃飛往明尼蘇達州嘗試並說服 BESTBUY 不要做出這樣的舉動。

　　不僅是 BESTBUY ，沃爾瑪、Fry's和其他零售店也曝出TouchPad銷量較差，惠普的降價策略可能起到了相反效果，這使得更多消費者等待進一步降價。

　　惠普TouchPad已經進行了足夠的優惠，惠普先前已經將該平板電腦價格調低了100美元，而零售商Staples上週末再次提供了100美元的優惠券。

　　要想對抗 Google -摩托羅拉流動、微軟- Nokia 聯盟，惠普唯一的希望就是將其WebOS系統授權給其他陷入困境的手機製造商。(曉明)

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Best Buy Seeing HP TouchPad Sell-Through Rate of Under 10%

Wednesday August 17, 2011 9:33 am PDT by Eric Slivka

Apple has continued to dominate the tablet market with the iPad despite a number of high-profile competitors having pushed out their own devices over the past year. Even as some studies have shown Android and other operating systems beginning to eat into Apple's dominant position, most of those studies have been based on shipments into the distribution channels and not sales to end users.

Several reports have indicated that despite shipping hundreds of thousands or even millions of tablets, many of Apple's competitors are not seeing consumer interest in their products and thus the devices are sitting on store shelves and in warehouses and not making their way into users' hands. One of the most telling pieces of data comes in a new report from AllThingsD, which has learned that of the approximately 270,000 units of HP's highly-promoted TouchPad shipped out to Best Buy's distribution channels, only about 25,000 have been sold to customers.

According to one source who’s seen internal HP reports, Best Buy has taken delivery of 270,000 TouchPads and has so far managed to sell only 25,000, or less than 10 percent of the units in its inventory.

A second person who has seen Best Buy’s TouchPad sales figures confirmed the results as “consistent with what I’ve seen,” and went so far as to say that 25,000 sold might be “charitable.” This source suggested that the 25,000-unit sales number may not account for units that consumers return to stores for a refund.

Best Buy is said to be so unhappy with the lack of momentum on TouchPad sales that it has asked HP to take many of the unsold units back, but HP is reportedly "pleading" with Best Buy to remain patient. HP recently slashed $100 off of the price of the TouchPad in attempt to spur sales and is hoping that the move will turn things around, dropping pricing on the entry-level 16 GB model to $399.99. HP's price cut may not be having the desired effect, however, as reports coming in from retailers suggest that consumers are continuing to hold off in hopes that prices drop even further.

For its part, Apple has repeatedly noted that it is selling nearly every iPad it can make, pushing out over 9 million iPads last quarter alone. It was only earlier this month that Apple's online stores dropped their shipping estimates on new iPad 2 orders to "within 24 hours", indicating that Apple has finally caught up with demand five months after launch.

 

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